Magis 2007

Varios diseñadores

11/05/07. (Sala 250)

Magis is the brand that has given a novel twist to domestic design, building its identity on incorporating leading edge technology into mass production.

Founded in in 1976 in the north eastern corner of Italy by a newcomer to the furniture business, Eugenio Perazza. Magis is today a giant international design laboratory that constantly puts itself to the test, seeking technological sophistication and employing a highly divesified workforce.

Magis embraces the creativity of leading global designers (Richard Sapper, Jasper Morrison, Stefano Giovannoni, Marc Newson, James Irvine, Konstantin Grcic, Ron Arad, the Bouroullecs and many others) and channels it towards objects perched on the cutting edge.

The company even earned kudos from the trensetter’s bible, Wallpaper, which placed Perazza on top its list of “Ten who will change the way we live”.

Magis pace setting reinterpretations of mundane household plastic articles is a case in point:”step” (1984) is a folding stepladder designed by Andries and Hiroko van Onck. “Bombo” (1997) is Stefano Giovannoni’s playful bar stool – a product that reaped massive revenues for the company.

In 2004 Magis launched a new collection of objects and furniture for children between two and six years old, called Me Too Collection. Behind it all is an idea born from Eugenio Perazza’s impassioned curiosity, and also from careful research. Nine designers for twenty-some objects.