Diseño Apócrifo

Juan Fresan

11/07/91. (Sala 130)

From 11 July – 31 July 1991

An exhibition for browsing

At this point of the twentieth century the media is so interconnected that you are forced to recall, with increasing frequency, the usual unanswered question: “what came first, the chicken or the egg”?

From the classic films of the 40’s inspired by successful novels, the 80’s went on to the subsequent novels based on hit movies, then on to rock concerts targeted more at the Mcluhan viewer from the Global Village than at the sweaty public that target them.

The motto seems to be: “Post-production must precede production” We live in the era of post.

This exhibition must therefore be browsed literally by the book. TUSQUETS EDITORES has found the complicity of LA SALA VINÇON to anticipate, in exclusive, extracts from a book that will be published by next autumn.

Juan Fresan likes to say that a fiction book is no longer fiction when it is printed and allocated a retail price. At the edge of his argument, we can also assume that this APOCRYPHAL DESIGN in LA SALA VINÇON by FERNANDO AMAT’S friend may paradoxically be truer that the published book. Because as in the recurring question of the chicken or the egg, what is first, reality or fiction?

TUSQUETS EDITORES